13 years.
Moving brands forward.
I lead the strategy, align the agencies,
and drive the outcome. $1M+ budgets.
5+ markets. Measurable business impact.
The strategic layer
between vision
and execution.
I work at the intersection of brand strategy, digital execution, and agency leadership. My value isn't the craft — it's knowing exactly what needs to be built, who should build it, and what good looks like.
Across 13+ years I've directed 30+ growth projects — from brand identities and 50+ digital platforms to SEO engines, performance funnels, and market entry strategies. I've stewarded over $1Mn in marketing spend, managed 20+ social media accounts across five markets, and helped grow audiences from 350K to 700K through organic strategy alone. Some of the platforms I've backed have gone on to reach significant national scale. The geography spans UAE, GCC, India, the UK, and the US.
I build digital strategies where every channel, campaign, and investment maps directly to revenue, pipeline, or market share — not vanity metrics. Leadership gets a clear line from spend to outcome.
I've taken brands into new markets across the UAE, GCC, India, UK, and US — building entry strategies that compress the time from launch to traction and reduce the cost of getting it wrong.
Strong brands command premium positioning, attract better talent, and close deals faster. I direct brand strategy that builds measurable equity — not just aesthetic consistency.
Every brief I write has a success metric attached. I connect digital activity to board-level outcomes — CAC, LTV, MQL velocity, and market share — and I own those numbers alongside the business.
I build and direct agency rosters that punch above their weight — extracting the best creative and strategic output while keeping budgets efficient, timelines honest, and quality non-negotiable.
What I bring
Numbers that tell the story.
Work I've directed
50+ projects across 5 markets — these are 10 I can go deep on.
30+ projects, 5 markets
Every project briefed, directed, and closed end-to-end — from brand identity to market entry, SaaS growth to pharma comms.
Brands I've directed work for
Tools I work with
Agencies I've directed
From the people I've worked with
If you're considering my profile —
let's talk.
45 minutes.
No fluff.
No agenda, no pitch deck. Just a direct conversation about what you're building, what you need, and whether there's a fit worth exploring — on both sides.
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